I love the formula! I don’t tend to wear matte anything but this wears really well, it’s hydrating yet matte! I can imagine it will wear well through the day with minimal reapplication. Sadly I didn’t get to try it through the day to test the theory but like I said earlier I feel it would wear really well compared to some liquid lipsticks I’ve tried. The applicator was a little on the harder side and small, I like the fact that it was a little bit point to be able to do my Cupid’s bow, but since the formula dry fairly quickly you want to be able to get a good application first or second swipe and I don’t think the applicator helped in that regard.